My Dear Readers,
Happy New Year! I don't know about you, but for our family, 2022 has gone by incredibly quickly! When I think about the past 365 days, I'm grateful for so many things! My most important milestone of 2022 was the launch of Whole Naturals Castile Soap. While it took years of research and development, we were so proud to finally present a high quality and versatile castile soap that has been enjoyed by our community nationwide.
Before we say goodbye to the old and hello to the new, I wanted to share a bit about the process that brought the idea of Whole Naturals Castile Soap, from an idea, to the half-gallon bottle of soap that has found its favored spot in households all over the United States.
BRAINSTORMING.
We wanted to develop a product that is sustainable, versatile and environmentally friendly. In the world of personal care, there has been a push to opt for alternative cleaning and household items that are free of harsh chemicals and detergents. We chose to develop Castile Soap because we knew that it was a popular choice for those seeking natural and gentle alternatives to traditional soaps. Its versatility and effectiveness as a body wash, shampoo, and facial cleanser made it a go-to choice for those looking to simplify their beauty routine.
REASEARCH AND IDEAS.
Some of the best reasons to embrace Castile Soap:
Its natural ingredients and lack of harsh chemicals make it a safe and effective choice for cleaning a variety of surfaces, including countertops, floors, and even laundry.
With the help of our eBook, DIY enthusiasts can continue to discover the many uses of Castile soap, including as a base for homemade cleaning solutions and beauty products. From all-purpose sprays to foaming hand soap, there are no shortage of creative uses!
As a family that has chosen to embrace a lifestyle, that includes a plant-based diet and living more sustainably to reduce our carbon footprint, Castile Soap was the perfect solution!
DEVELOPMENT.
Choosing the Finest Ingredients. To create our flagship product, we were determined to source ingredients that were certified USDA organic. Our organic carrier oils are: Fair Trade Coconut Oil, Olive Oil, Castor Oil, Argan Oil, Jojoba Oil, Hemp Oil, Almond Sweet Oil, Apricot Kernel Oil, Prickly Pear Oil. (Our full list of ingredients can be found here)
LAUNCH.
To ensure that our Whole Naturals Castile Soap would be an effective cleaning solution, we let our friends, family and neighborhood experiment. Many had never tried Castile Soap before, so we gave them suggested dilution quantities and suggested uses. Then, we waited for the feedback. We were thrilled to hear the positive reviews! Many couldn't believe that it was possible to make soap without detergents! For others, the idea that a concentrated half-gallon bottle could be used for each corner of the house was astonishing. And that's how we knew that Whole Naturals Castile Soap could find its way on every counter, bathroom and laundry room.
REST and REPEAT.
I am a life-long learner and am always eager to seek out opportunities for growth and development. Looking toward the future, I am hopeful that we can see the pandemic fade into the background and can focus on global health. In 2023 Whole Naturals wants to "give back. We are looking at partnerships with organizations that help revitalize distressed neighborhoods, by providing them with cleaning solutions to assist in this mission.
As the demand for natural, sustainable and eco-friendly products continues to grow, keep your eyes open we have plans to bring more natural, organic and versatile products into your home.
On behalf of our whole family, we wish you a happy and healthy 2023, and let's raise our glasses to another year of natural, effective cleaning!
